As a type of positive self-talk, affirmations can help you alter subconscious thoughts. Repeating a supportive, encouraging phrase gives it power, since hearing something often makes it more likely you'll believe it. In turn, your belief makes it more likely you'll act in ways that make your affirmation become reality. With AffirmEffect positive affirmations apparel, we want to bring sight and touch to the mix. You will not only be wearing the apparel, but see and feel the positive affirmations too.